Protesters called for Tourism Regina CEO Tim Reid and Regina Mayor Sandra Masters to resign after the rebrand bungle.Peter Scoular/NHLI/Getty Images Canadian city Regina attempted to rebrand is ...

A group in charge of tourism in the capital city of Saskatchewan, in Western Canada, is apologizing for leaning into sexual innuendos as part of its recently unveiled rebranding campaign. “We just ...

A Saskatchewan city's CEO of tourism is facing calls for resignation over allegedly "sexualized" slogans that some sexual assault survivors say have left them "re-traumatized." Tim Reid, CEO of the ...

A Canadian tourist board has apologised for sexualising a city’s name. In a rebranding move, the tourism agency for Regina, the capital of Western Canadian province Saskatchewan, shared a video on ...

Tourism Regina launched its new merchandise on May 23. The new line features candles and oil diffusers with a signature Regina scent. That’s in addition to the relaunched I Love Regina gear, which was ...

Tourism Moose Jaw joined city officials at Canadian Western Agribition last week, capitalizing on the event's record-breaking ...

The City of Regina has launched a refreshed line of Tourism Regina and "I Love Regina" merchandise, complete with updated designs and even a custom scent.