In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...

Recently Fidelis Mortgage signed an agreement with Radio Advantage in Dallas to have Pat Summerall record a new 60 second radio advertisement. This got me thinking, how can a reverse mortgage company ...

Advertising on the radio is an inexpensive, highly targeted way to advertise that is often overlooked by small and large business owners. Radio reaches more than 90 percent of consumers in the United ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

If you want to increase your reach and capture the attention of your target audience, radio advertising may be the perfect solution. As one of the most cost-effective traditional advertising methods, ...

The author is managing director, Enterprise Radio Solutions, for Veritone. Radio World invites industry-oriented commentaries and responses. Send to Radio World. The plight of modern radio advertising ...

Radio is sitting pretty — digital ad revenue has topped $1 billion, according to the Radio Advertising Bureau and Borrell Associates. Local radio stations' revenues grew 25% in 2019 and are forecast ...

NEW YORK (Billboard) - Newly released data suggests that the U.S. radio industry could be on track to record its worst annual drop in ad revenue in decades. According to the Radio Advertising Bureau ...