Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let's start with the fact that PR and marketing are not the same, although many people think ...

Public relations has been around for decades. In fact, some would say it existed centuries ago, if you include such earth-shaking communications as the 95 Theses that Martin Luther is said to have ...

Public relations is the most misunderstood function under the marketing-communications umbrella. Even with businesses that have a general understanding of PR, there are still some massive ...

The executive most recently worked at Netflix, where she helped build the film team and worked on titles including 'Roma' and 'Bird Box.' By Pamela McClintock Senior Film Writer Imax Corp. has tapped ...

Maurice Segal, a publicity and advertising executive who supervised campaigns for such classic films as Some Like It Hot, The Misfits, The Apartment, West Side Story and The Boys in the Band, has died ...

EXCLUSIVE: Veteran PR exec AJ Feuerman has joined L.A.-based production company Valhalla Entertainment as Vice President, Publicity & Marketing. She reports directly to Founder & CEO, Gale Anne Hurd, ...

It probably confuses you because its truth does not always apply to the marketing industry. The expression is variously attributed, but very likely had its origin in the early Hollywood or New York ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

In a note to employees, Penguin Publishing Group president Allison Dobson announced a series of changes that will see the creation of separate marketing and publicity teams for Riverhead and Viking ...

The one thing that almost all the movies nominated for the top statues at this year’s Academy Awards share is that they need the attendant shot of publicity and marketing that the nominations bring to ...