Public relations is essential for business leaders to understand in today’s fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional ...

Murray State University’s Office of Branding, Marketing and Communication earned two Public Relations Society of America ...

The lines between marketing, advertising and public relations are becoming more blurred by the minute. It’s common for there to be confusion over the roles that each plays, and there is often a large ...

The chief executive of the Central New Jersey construction company was a man of firm ideas about many things, including advertising and public relations. “We don”t believe in advertising. We never do ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...