AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...

Few would dispute that promotion in the technology sector is a formidable challenge. Yet, with the right mindset and a relentless commitment to your brand, even the most competitive markets can be ...

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Blue Apron has shifted its new customer promotion once again to $20 off on each of the first three boxes. While it's clear that the new promo strategy is designed to drive repeat orders, the total $60 ...

Coupons can feel like magic until you realize a discount store already beats your“after-coupon” price. The fix is simple: start with the lowest shelf price, then use coupons only when they lower it ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For decades, promotional pricing has been a cornerstone ...

A decade after launch, Resorts World Birmingham continues aggressive investment strategy with new venues, retail expansions, and major industry events cementing its role as entertainment powerhouse.