About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic contracts in-house ...

The U.S. Demand Side Platform Market is Expected to Grow from $12.78 Billion in 2025 to $85.98 Billion by 2035, While Europe is Projected to Expand from $9.73 Billion to $66.75 Billion, Driven by ...

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and ...

Leveraging big data to find the right audience has been challenging but it’s the key to success in every campaign. In the forthcoming cookieless world, what consumers' biggest concerns are, and what ...

Through Harion DSP, MarkApp advertisers and trading partners can benefit from expanded access to premium omnichannel ...

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Channel 4 has significantly expanded the availability of its streaming advertising inventory through a series of new ...

Content discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-based firm with a native programmatic demand-side platform (DSP). The financial terms of the deal were not ...

Looking to put itself on equal footing with rising advertising interest for connected TV platforms, Fox Television Network, through supply-side platform (SSP) FreeWheel, has struck a significant ...