For starters, a press release is an official document that announces something newsworthy: a new hire, a product launch, an ...

A press release’s headline is one of its most important required features. A well-written headline should be as descriptive as possible within Business Wire’s 250-character limit (including spaces).

Is there a difference between a press release and a news release? Both terms are frequently used and often interchangeably. In fact, there are several terms for different public relations ...

While most marketing managers chase the latest social media trends, they’re missing a massive opportunity hiding in plain sight. Yahoo News attracts 180 million monthly US visitors—more than many ...

In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...