Rap isn’t just entertainment. It’s applied writing. Every strong verse uses voice, structure, evidence, and emotional control ...

We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

Research in the Teaching of English, Vol. 23, No. 3 (Oct., 1989), pp. 231-253 (23 pages) The first part of this study examined the relationships between an audience analysis task, the number of ...

Body language varies from one person to another. Trying to follow a set of specific actions to effectively communicate with everyone is bound to fail. If you’re talking with someone one-on-one, mimic ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

If you’ve ever been drawn in by a tightly-written commercial promoting a juicy investigative report only to be bored to tears by the report itself, you understand the power of persuasive writing.

Persuasive writing is fundamental to the successful practice of law. But a brief must be readable before it can be persuasive, and an inherent tension exists between readability and the need to ...