Customers who automatically receive their go-to coffee order at a local café are usually impressed by the experience. Personalization can similarly enhance the end-user experience with mobile apps.

Forbes contributors publish independent expert analyses and insights. I cover the evolution of the mobile marketplace and the app economy. Jan 25, 2022, 10:54am EST Jan 27, 2022, 03:14am EST This ...

We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about ...

Apps using personalized messaging see a 6% increase in 30-day retention rates, the report said, as more than 80% of app users place high value on personalized experiences. In today’s competitive ...

As part of a broader Material You redesign, the Google app is getting a new shortcut to quickly access “Ads personalization,” which was recently overhauled. Besides a Material You bottom bar and ...

Artificial Intelligence (AI) is redefining how people discover and consume content in today’s competitive streaming landscape. As Over-The-Top (OTT) platforms battle for user attention, ...

Further enhancing its mobile shopping experience, Best Buy is releasing a redesigned mobile app in the coming weeks with more personalization and discovery features, the electronics retailer announced ...