The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in a new Super Bowl commercial. The ad, which is titled "The Choice" stars a polar bear – long ...

Pepsi’s bold Super Bowl ad pokes fun at Coke with a polar bear twist, pop culture parody, and a dramatic taste test that left viewers buzzing—and divided.

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to drive sales and build brand equity.

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

Pepsi turns back the clock in the brand's latest Super Bowl 60 commercial teaser, unveiling a creative marketing theme that has been considered one of the most memorable in advertising lore. The ...