Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

PayPal's Q1 2025 results exceeded analyst expectations with non-GAAP EPS of $1.33, marking its 5th consecutive quarter of profitable growth. The company saw a 7% increase in transaction margin dollars ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The payments giant has hired Uber's Mark Grether to build a ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...