Patagonia founder Yvon Chouinard picked the small ranching community of Dillon, Montana, to open what would become one of only six outlet stores for the clothing company. It's a gamble that paid off.

Patagonia’s commitment to land preservation is actually a cause written right in the brand’s mission statement and one it has practiced diligently since its start in 1973. “Our mission is to ...

Patagonia has a new—and only—shareholder: Earth. Founder Yvon Chouinard revealed Wednesday that he and his family have ceded their ownership to a pair of specially designed entities that will ...