The Public Relations Society of America defines public relations as "a communications discipline that engages and informs key audiences, builds important relationships and brings vital information ...
A formal public relations plan is usually part of a company's broader marketing plan, or a smaller document that outlines the PR component of the marketing plan. Advertising and promotions are other ...
A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...
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