“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

Let’s start with why it’s so difficult to find the right size bra. First, not all breasts are created equal. Some women need more support than others, some need a little lift, and some need a little ...

At this point in the bra world, everyone’s probably heard online retailer ThirdLove’s inescapable pitch involving half-sizes, comfort and figure inclusivity (their bras go up to the equivalent of a ...

I have had a hard time getting fitted for a bra. I love my Aerie bras, but thought I'd give ThirdLove's online fitting a try. Through their questions, I got a high-quality bra that fit me well right ...

Of all the different types of clothing and accessories you wear, your bra is one piece that just has to fit right. As a foundational garment, bras affect how all other clothes look and feel. They have ...

Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Finding the best bras for small busts can be more involved than you’d think. While some may opt for the ...

We may earn commission from links on this page, but we only recommend products we love. Promise. For whatever reason, buying a bra and figuring out your size is one of the most complicated processes ...

Let's call it like it is: the perfect-fitting bra is sort of the unicorn of the shopping world. Unfortunately, it's probably also one of the most important things you shop for. After all, there's a ...