Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

Oklahoma City Thunder forward Chet Holmgren debuted his logo on the Nike KD18 basketball shoe, and fans are comparing it to ...

Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

More than 1.5 million people have signed an online petition seeking to have the late Kobe Bryant be the new logo for the National Basketball Association. "With the untimely and unexpected passing of ...

Despite being one of the greatest point guards to ever play the game of basketball, be considered one of the godfathers of the NBA, and literally being named the logo of the league, Jerry West is one ...