New Balance grew sales 19% to $9.2 billion in 2025 as its emphasis on street-wear styles and performance resonate with a wide ...

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Name Game: New Balance boasted that it was "Endorsed by No One" in the 1990s. Today, its stable of elite athletes includes presumed No. 1 NBA pick Cooper Flagg, Shohei Ohtani and Coco Gauff. Justin ...

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Nike’s pivot to direct-to-consumer created an opening on store shelves that New Balance and other rivals moved quickly to fill.

New Balance’s newest Shohei Ohtani collection gear is finally on sale. Shop the limited-time deals before fan-favorite styles sell out.

Grass is known as the trickiest surface for tennis players. Just look at the historic number of first round upsets that took place at Wimbledon over the past two days. Even reigning French Open ...

Last night, the Los Angeles Dodgers outlasted the Toronto Blue Jays in a marathon Game 3 to take a 2-1 lead in the World Series. While the series is far from decided, the GOAT debate in baseball is ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.

When New Balance pitched Lindor to be its flagship baseball athlete in 2017, it represented something of a leap of faith given he’d only played two years in the Majors at the time. In fact, when the ...