The Trade Desk Inc (NASDAQ:TTD) is experiencing a surge in its shares Thursday afternoon following a significant development in the advertising technology landscape. The catalyst behind the move ...

Netflix hosted its second Upfront presentation to advertisers and said it has reached 40 million global monthly active users (MAUs) on its ad-supported plan with 40% of all signups in the ads ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...

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With a slower-than-expected start in its nascent ad business, Netflix recently appointed a new person to run it. Integrating with data-driven ad-buying platform The Trade Desk would unleash a huge ...

Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

Shares of streaming TV company Netflix (NASDAQ: NFLX) fell on Tuesday, even as broader indices notched a gain. The streaming TV service specialist's shares declined more than 3% by the time the market ...