Advertisement has been the backbone of businesses in the past. There is a chance that you've seen a video or banner ad when you were surfing through various websites today. According to statistica, ...

Editor’s note: This story first appeared as a newsletter alongside a roundup of Technical.ly’s best reporting from the week, job openings and more. Subscribe here to get updates on Delaware tech, ...

Metaverse ads aimed at children under 13 could be particularly manipulative, given that young children may not be able to distinguish content from ads in virtual reality worlds, the self-regulatory ...

An advertising watchdog is warning companies that the industry's self-regulatory guidelines for ads to children apply in the nascent metaverse. The compliance warning, issued by the BBB National ...

Are you a print subscriber? Activate your account. 59 min 2 sec ago By Ad Age Staff - 1 hour 4 min ago By Garett Sloane - 4 hours 36 min ago By Lindsay Rittenhouse - 4 hours 36 min ago By Sabrina ...

SANTA MONICA, CALIF. — A top network of metaverse games, monetization tools, and content channels is partnering with the No. 1 audio content creation and distribution company in the U.S. The agreement ...

Meta is betting big on AI, and some investors are having flashbacks to a previous high-profile spending spree.

Meta (META) is a strong buy as AI and AR advances boost ad revenue, growth, and margins. Read here for a detailed investment ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Facebook parent Meta has invited ad agency execs to its first event to lay out its metaverse pitch. Meta has already pitched advertisers directly on establishing a presence in the metaverse. Ad execs ...

Every time Sawdah publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Forbes contributors publish independent expert analyses and insights. I am a graduate of Bowdoin College currently living in New York City. Aug 09, 2022, 02:22pm EDT Aug 10, 2022, 10:28am EDT This ...