What: The one lipstick shade that is guaranteed to look good on you, no matter your complexion. Who: Maybelline was founded by Thomas Lyle Williams in 1915 when he saw his sister applying coal dust to ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Let’s be real — we all have that one luxury beauty product we ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When it comes to finding the perfect color match for a beloved ...

In our new video series, Back to School – Can You Hack It?, we’ve teamed up with the coolest beauty vloggers and Maybelline New York to bring you quick makeup hacks and game-changing new products to ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Like a subtle cat-eye or a few well-placed dabs of concealer, the best lip stains make enhancing a ...

Like a subtle cat-eye or a few well-placed dabs of concealer, the best lip stains make enhancing a natural makeup look easy and can practically be applied with your eyes closed. Plus, you won’t have ...