Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and ...

It may feel like the company has been around since the beginning of bean roasting, but Maxwell House isn't the oldest coffee business in the United States.

Maxwell House is hoping customers will buy into the new name the coffee giant plans to rent for a year. Maxwell House announced it will change the name it has carried for 133 years in an effort to ...

A popular coffee brand is changing its name for the first time in 133 years. Maxwell House announced it will become “Maxwell Apartment” in an effort to connect with the American public. The change, in ...

Time to grab a new version of the coffee that’s good to the last drop. Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.

An American coffee giant is downsizing — but only in name. Maxwell House recently announced it is changing its name for the first time in its 133-year history to “Maxwell Apartment.” Well, with ...

INDIANAPOLIS (WISH) — Here is a look at Thursday’s business headlines with Jane King, who has the latest on beef prices hitting a record high and Maxwell House coffee’s name change. This is the latest ...