Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and ...

Time to grab a new version of the coffee that’s good to the last drop. Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.

Maxwell House is hoping customers will buy into the new name the coffee giant plans to rent for a year. Maxwell House announced it will change the name it has carried for 133 years in an effort to ...

Iconic coffee brand Maxwell House will temporarily change its name as part of a new promotional campaign aimed at helping consumers save money, the brand's owner Kraft Heinz announced this week.

A household name in the coffee industry that many have grown up with is changing its name – at least temporarily. Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding ...

It may feel like the company has been around since the beginning of bean roasting, but Maxwell House isn't the oldest coffee business in the United States.

If you're attending a Passover seder this year, there's some chance the text you'll use a haggadah published by Maxwell House to guide you through the service. For decades, the coffee company has ...

An American coffee giant is downsizing — but only in name. Maxwell House recently announced it is changing its name for the first time in its 133-year history to “Maxwell Apartment.” Well, with ...

INDIANAPOLIS (WISH) — Here is a look at Thursday’s business headlines with Jane King, who has the latest on beef prices hitting a record high and Maxwell House coffee’s name change. This is the latest ...