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Zomato recently made waves with its introduction of ‘Pure Veg Mode’ and the subsequent controversy surrounding its colour-coded delivery service. This case presents a compelling study of whether the ...

A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience. A content marketing strategy is a data-driven plan to ...

Marketing Strategy provides you with an introduction to the fundamentals of strategy you will be using regularly as a marketing practitioner. Specifically this course will examine five strategy ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

On April 1, Duolingo posted a video on TikTok where their mascot performed a musical number in Spanish while ice skating to advertise a “Duolingo on Ice” musical. The April Fool’s joke quickly went ...