As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all.

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Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet marketing guru, Frank Kern. We talk about his 8-step sales process, from ...

Marketing executives normally devote between 7% and 10% of their companies' revenues to marketing. Out of that, at least 72% ...

Bombarding your target audience with repetitive and consistent messaging may get you noticed, but it won't make you stand out from the noise. But there is a way to make your marketing stand out. It's ...