Opinions expressed by Entrepreneur contributors are their own. Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to ...

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

This article originally appeared on the Evergage blog. Persona-based marketing is a practice that has been trusted by businesses for decades. Traditional research firms have relied on buyer personas ...

Want to reach the right people with the right message at the right time? Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who ...

Why do some companies seem to "get" their customers? They regularly produce products or services that are a great fit for their clients - and their clients love them for it. How does a company do that ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

How I provide business and market company services is vastly different today than it was when I started. It’s hard to think back on all the time, energy and resources our team wasted before we changed ...

Who is your customer? One tool marketers frequently use to answer this question is buyer personas. A buyer persona is a fictional character used to give marketers and others a mental image, a story, ...

On the minds of many CEOs for this year and beyond is making business growth a top priority. From the likes of surveys by IBM and Gartner to surveys by the multitude of research firms across the globe ...

Customer persona is a fictional representation of your ideal customer based on real data and research. Creating customer personas will be helpful in communicating about the various customer segments ...