It's time to put on your scientist hat; if you don't have one, you'll have to get one. Now that you have a product or service to build a business around, you're ready to determine whether the market ...

A decade in product development taught me that strong products don't come from UI or features. It's the data model underneath ...

What are some unique ways to market a product or service? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Product, Meet Market, we explore what it really takes to get your product into the hands of customers. We’ve talked a lot ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Many entrepreneurs and business owners start a company because they feel there's a need for their product. The people who need what they offer are their target market, with marketing segments ...

During my time working in the blockchain and cryptocurrency industry, I have had to work through the obstacles of marketing a product that is not deeply understood by many. It’s not difficult to find ...

Building a successful commercial strategy for a medtech device requires careful planning and execution. One of the biggest challenges medtech companies face is the exorbitant costs associated with ...

You can usually feel the absence of product-market fit long before you know how to define it. You’re pushing every demo, ...