Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

You’re staring at a half-finished business idea, five open Google Docs with competing ICP theories, and a landing page that ...

To boost your competitive advantage, you may want to do market research. Entrepreneur is here with a guide on market research and how to conduct it. Market research is a practice that tracks consumer ...

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...

Did you use a focus group or online survey to help tailor your latest product launch? Good luck. You'll need it, says Philip Graves, a Cambridge, United Kingdom, marketing veteran and author of ...

Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market ...

Market research is when designers and businesses gather important information about the needs and preferences of people who might use their products. They will use this to plan new products or make ...