Business owners use a variety of marketing strategies to attract customers and improve profits. Some methods prevail and bolster sales, whereas other methods produce minimal results. Research is a key ...

Entrepreneurs specialize at creating innovative ideas for new products and services, but ideas that sound good on paper are not always good in practice. Determining what consumers want and designing ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Market research that's already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...