You’re staring at a half-finished business idea, five open Google Docs with competing ICP theories, and a landing page that ...

Ninety percent of market researchers are excited for AI-assisted reporting and more than 46% expect their budget for AI tools to increase, among other key findings for the insights industry VANCOUVER, ...

In a world where speed drives success, AI-native research stands out not merely as a tool but as providing a competitive edge ...

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital ...

This data is critical for shaping go-to-market (GTM) strategies, as it helps teams decide how to develop and position ...

New research highlights creator-driven commerce, omnichannel acceleration, CPL inflation, conversion benchmarks, circular retail expansion, and ...

Market research helps you develop knowledge of your industry and your company's competition. Knowing your potential and current customers and their purchasing preferences allows you to modify your ...

If the “market” is viewed as the totality of all environmental factors that bear down on a business, market research may be defined as a disciplined investigation aimed at discovering what is going on ...

Creating a marketing plan takes creativity, but relying on your instincts and gut feelings can lead to assumptions that don't pan out when you open your doors. The marketing mix consists of ...

Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market ...

When you’re building a business plan, market research needs to happen pretty early in the process. It’s where you learn about your audience’s wants and needs and the financial trends in your industry, ...