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The jelly make up craze has wobbled its way into the hearts of beauty aficionados everywhere this year and for good reason.
TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, ...
TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...
Makeup tutorials are the latest frontier of the culture war — just take it from TikTok. “Republican makeup” and “MAGA makeup” have emerged as popular search terms on the app, with some users racking ...
Craving a taste of TikTok's most viral products—sans the exhaustive doom scroll that often accompanies it? You've come to the right place. There are few apps that provide more shopping inspiration ...
A new trend is going viral on TikTok: 'conservative girl makeup.' From the name, you might expect toned-down, pared-back, natural makeup looks in the viral 'Quiet Luxury' style, but the reality is the ...