As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

Starbucks is bringing back its tiered loyalty program.

RaceTrac is partnering with Capillary Technologies, an artificial intelligence (AI)-powered loyalty solutionscompany, to ...

For decades, loyalty has been built around moments of indulgence: flights, hotels, aspirational redemptions, and premium upgrades. But as loyalty programs mature—and as everyday affordability becomes ...

Starbucks will introduce a new three-tiered system to its US loyalty program on March 10, chief brand officer Tressie Lieberman announced at the coffee chain’s investor day on Thursday. Starbucks’ ...

The updated loyalty program will target in-restaurant customers and remove friction from the checkout experience, CEO Scott ...

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give ...

From a new all-inclusive in the Caribbean to an elite status points and miles enthusiasts adore, these are the hotels and hotel loyalty programs that won TPG Awards this year.

Just Salad is taking a different approach to loyalty. Instead of the typical, points-based structure used by most restaurants ...