Longines has a history dating back to 1832, and its “winged hourglass” emblem is the oldest registered unchanged logo still in use, dating to 1889. The brand produced numerous designs that helped ...
On one hand, calling Longines an undervalued brand is a silly idea. According to a 2020 Morgan Stanley report, it is the fourth largest Swiss watchmaker in the world—behind Rolex, Omega and (only just ...
Longines is imbuing two of its most popular models with a bright shot of colour in a vivid reimagining of classic watch design codes. Models in five different hues make summery new additions to the ...
Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, watch and style ...
In need of a new dress watch? There are plenty to choose from, but little more classical and interesting than the “sector dial” variety as executed by Longines. With a simplicity that seems archetypal ...
CEO Matthias Breschan observes a near 50:50 ratio in terms male and female customers – its Mini DolceVita, with Oscar-winning Jennifer Lawrence fronting the campaign, is popular with both sexes ...
Big challenges and expectations remain for most companies with a geographically expanding footprint which is yet another reminder of how dramatically the landscape for global business has changed in ...
Before stepping into the President and CEO role at Longines this year, Patrick Aoun's previous responsibilities included as ...
As the Conquest collection marks its 70th anniversary, Longines commemorates this milestone with a reinterpretation of its 1950s model: the Conquest Heritage Central Power Reserve. This unique ...
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