The latest campaign, conceptualized by Lowe Lintas, is a throwback to the iconic waterfall ad created by Alyque Padamsee forty years ago. The new ad proves that that a great idea has no expiry date ...

For decades, people have associated Liril soap with a fresh-looking, lively bikini-clad girl under a waterfall. Even the tune “laa-la la la laa’ became a familiar ring with viewers. Conceptualised by ...

There are very few brands that have been consistent with their commercials—be it the concept, approach or the creative. One such brand is HUL’s Liril. A girl having fun under a waterfall with a Liril ...

The Liril girl is back! And this time she’s a Brazilian. In a new commercial to relaunch the soap, which is still remembered for its sizzling ads, Brazilian model Anabelle is seen diving, jumping and ...

With the ‘girl under waterfall’ format going stale, Liril’s latest ad makes another effort to put freshness in a new perspective, even as it appeals to a more assertive audience. Waterfall, or no ...

The iconic Liril ad concept that made an impression on viewers of Doordarshan and other TV channels in the 1980s to 1990s is back! In fact, the soap brand of Hindustan Unilever Limited itself had been ...

Actor Preity Zinta her birthday on Thursday. The actor who has given stellar performances in films like Veer Zaara, Kal Ho Naa Ho, Sangharsh, Dil Chahta Hai and Lakshya, turns 44 on January 31. In her ...

In the Nineties, Pooja Batra was best known as the face of Liril soap commercial and the actress decided to look back at those memories. Making the best use of Throwback Thursday, the actress shared ...