The Trek-Segafredo team are reportedly set to rebrand ahead of this year's Tour de France after attracting major new title sponsorship from supermarket chain Lidl. According to Belgian newspaper Het ...

Lidl's very own Christmas cola truck goes on tour from today - and the supermarket is giving away free gifts at each stop. The truck is bright red in colour and is based on the Lidl own-brand Freeway ...

Lidl–Trek can gradually be called one of the superteams. With top riders such as Mads Pedersen, Jonathan Milan, Giulio Ciccone, Thibau Nys and new signing Juan Ayuso, the American-German team is rock ...

Lidl-Trek have named their Tour de France and Giro Donne line-ups and released a teaser video of their bright new racing colours as they transform from Trek-Segafredo to Lidl-Trek for the rapidly ...

Why Lidl-Trek signed Juan Ayuso, and what it means for their future as one of the peloton's super teams Women's Cycling Will Lidl-Trek Women be among the best with Deignan and Van Dijk retired?

With the 2023 Tour de France just around the corner, many teams are unveiling new looks ahead of the biggest bike race in the world, using the opportunity to shake things up. The reason behind the new ...

Lidl has announced it will be extending its Christmas Cold Truck tour after the popularity of its initial run. The supermarket's Freeway fizzy cola was reimagined as a truck with the main body wrapped ...

December is here and that means we slowly but surely go through the last few team reports. Those are structurally the best ...

Lidl has launched a new clothing range that might give Oasis fans a laugh. Taking inspiration from a campaign that saw singer Liam Gallagher wearing a Berghaus jacket - which fans compared to Lidl ...

We've already had Aldi stirring up excitement ahead of the Oasis tour by renaming one of its stores. Now Lidl, hoping to go one better, is launching an exclusive 'Lidl by Lidl' jacket. The ...