Meta Platforms is embedding newly acquired AI agent tech directly into Ads Manager, giving advertisers built-in automation tools for research and reporting as the company looks to show faster returns ...

Following Meta’s recent acquisition of Manus AI, the company has begun integrating the autonomous AI agent technology into its Ads Manager, highlighting the tech giant's ongoing push toward AI-powered ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...