Leads are crucial in marketing and sales. They are the raw pieces of potential customer value that brands, with support from their marketing and sales teams, can turn into revenue and profits that ...

This is the second in a series on evolution in the lead gen space. Read our earlier story on social media lead generation. What’s in a lead? Between aggregators reselling leads, marketers deciding ...

The best software for lead tracking and management is the Hubspot CRM due to its detailed lead capture, conversion tools and analytics abilities. Hubspot offers great flexibility as well, since the ...

For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How do you quantify the value of phone leads? How do you ensure your marketing spend ...

Businesses are constantly on the hunt for more leads. However, without a structured lead procurement strategy, that pursuit often prioritizes volume over value. The common results are predictable: ...