I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

With millions of sites competing for attention, high-converting landing pages turn visitors into leads, helping achieve marketing and growth goals. “Our traffic has increased significantly, but ...

You know the feeling. You have an idea that feels obvious to you. Friends say it sounds cool. A few people even say they would use it. But every time you think about building the product, a knot forms ...

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your ...