Opinions expressed by Entrepreneur contributors are their own. According to the email marketing platform Campaign Monitor, the average landing page conversion rate across all industries — the number ...

Here are six copywriting mistakes that could be killing your conversion rates on your web pages, plus how to fix them. Unless your brand is one as all-encompassing as Amazon or Walmart, trying to ...

Businesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience ...

Opinions expressed by Entrepreneur contributors are their own. Most marketers approach landing page strategies with the wrong mindset. After they’ve spent all their time and money on paid search ads, ...

The best copywriters write with two things in mind: their audience and the action they want their audience to take. That means great writers adjust their copy for each marketing channel. While many of ...

Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward. Writing compelling copy that keeps the sales process moving requires deep ...

A third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing ...