I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because ...

Everyone wants a beautiful landing page that performs like an Oscar-winning star. But even after constructing a gorgeous template and finessing the perfect messaging, your hard work just ain’t paying ...

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...

Meta published a whitepaper containing the results of a study of 500 landing page experiences. The research provides insights that can help design better landing pages that convert at a higher rate ...

You may already have a landing page within your website, but a marketing landing page is different. The purpose of this page is to drive paid ads to a page that doesn’t have links. By removing the top ...

According to eMarketer, there are now more than 115 million smartphone users in the United States alone. That includes tens of millions of businesspeople who research their B2B buying decisions using ...