Made ubiquitous for its iconic multicoloured blocks, toy manufacturer Lego has proven adept at identifying new markets to expand into and the factors that affect the demand for its products. From Lego ...

Having learned from its own mistakes, Lego is embracing technology on its own terms, putting kids–and the fun of building–first. With licensing agreements with Hollywood’s biggest franchises, a wildly ...

LONDON, ENGLAND - NOVEMBER 16: A container of Lego heads are seen during an opening party event at the new flagship Lego store on November 16, 2016 in London, England. The new landmark store is be the ...

April 16, 2009 Lego Systems has teamed with Digital Blue, an innovator in electronics and software for teens, to produce a range of colorful Lego-inspired personal electronics for kids. The line-up ...

Lego has revealed a new line of play kits which are designed to combine its traditional brick-building and app-based gaming. The new Lego Fusion range will allow children to photograph their physical ...

The cuts represent around 8 percent of Lego’s global workforce, according to Reuters. The iconic Danish toy firm said its mid-year revenue has fallen by 5 percent, the first drop since the company ...

Mike McNally is Brand Relations Director at LEGO Systems. LEGO Systems Inc. is the Americas (North America and Latin America) division of The LEGO Group, a privately-held firm based in Billund, ...