Shares of Kroger Co. slipped 4.62% to $63.14 Thursday, on what proved to be an all-around mixed trading session for the stock market, with the S&P 500 Index rising 0.11% to 6,857.12 and the Dow Jones Industrial Average falling 0.

Kroger is working to recover from a third-quarter operating loss of more than $1.5 billion and from cost-tightening measures that have reached middle-income families. The Cincinnati-based grocer released its third quarter earnings on Thursday, which sent its stock falling more than 6% by midday.

Analysts anticipate Kroger to report an earnings per share (EPS) of $1.04. The market awaits Kroger's announcement, with hopes high for news of surpassing estimates and providing upbeat guidance for the next quarter. It's important for new investors to understand that guidance can be a significant driver of stock prices.

Kroger fell for a third day on Thursday, slashing 4.62 percent to close at $63.14 apiece, as investor sentiment was dampened by a steep net loss and lower sales guidance for the full year.

Kroger is lowering its sales forecast but cutting prices on 3,500 items as shoppers pull back and rivals slash prices too You’ll see the biggest dr

Ocado shares jump as Kroger agrees to pay $350 million for closing robotic warehouses, easing pressure on the UK firm after a major US setback.

Ocado will receive a $350 million one-off payment from U.S. partner Kroger after the grocer opted to shut three robotic warehouses and scrap plans for another facility, the British technology group said on Friday.

Although Kroger has performed better than the consumer defensive sector over the past year, Wall Street analysts maintain a cautiously optimistic outlook on the stock’s prospects.