Periods are never half as much fun as the feminine protection ads make it seem. In all my years of menstruation, I have never ridden a horse on a beach or stripped down to my underpants to go swimming ...

Kotex wants women to “Break the Cycle” when it comes to talking about their periods. The 90-year-old feminine care brand itself has perpetuated unrealistic advertising images of menstruating women – ...

Kimberly-Clark's Kotex brand is hoping to break down the stigmas and embarrassment surrounding feminine care products. The Dallas-based company is introducing a new product line called "U by Kotex." ...

JWT New York offers up every familiar visual from feminine care advertising in the last three decades in a new ad campaign for Kotex-- women running on a beach, dancing, or twirling for no particular ...

At this point, ads for [adjusts bifocals, clears throat] “feminine products” are so cliche that Always has broken down and started doing Dove-style empowerment marketing in the hopes of standing out.

STW Group agency Shift is behind a new campaign for U by Kotex that introduces Nude Liners. It is the second major U by Kotex ad since the Kimberly-Clark sanitary brand reintroduced its controversial ...

Women’s sanitary brand Kotex is offering readers of Dolly Magazine an online preview of its new TV ad for new product, U By Kotex Design Liners. The brand is partnering with the ACP Magazines title in ...

"How many times have you seen a guy in a pad commercial?" asked Gavin Simpson, executive creative director of Ogilvy & Mather Philippines. "We thought it was interesting to tell the story from a guy's ...

Say what you will about the era of Vajazzling—-at least people are talking about vaginas, even if they’re talking about replacing natural hairs with space crystals, and even if they are actually ...

“How do I feel about my period? I love it!” That's the opening line from Kotex's 2010 "So Obnoxious" ad, which you might remember. The satirical ad features "a believably attractive 18-to-24-year-old ...