Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

The kids are alright, they just want bigger hair. Getty Images Amy Hutnak, a mom from Cumberland, Maine, thought it was funny when her 17-year-old son Ben* started stealing her John Frieda hairspray ...

The Return of the Curl After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the ...

HOUSTON – Say goodbye to flat, lifeless hair and welcome the return of stunning, bouncy curls because in case you didn’t know, perms are making a comeback. And if you’ve never had one or are ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

The year is 1987. Bon Jovi is blasting on every radio station, "Dirty Dancing" is in theaters nationwide, and the only thing people want more than the numbers of Jon and Baby's personal choreographers ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

OnMilwaukee's senior writer Molly Snyder got a perm without having to time-travel back to 1987. Here's how it turned out. I got a perm – as in a permanent wave for my hair – without having to ...