It has been a while since I talked about archetypes, but I was thinking about them lately because of a science-fiction novel I was reading, which was filled with them. Basically, an archetype is a ...

Jung was the pioneer of holistic psychology, espousing the idea that there is a central force, pattern, story, etc., connecting the spiritual, emotional, and physical worlds. That is, we can interact ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Carl Jung demonstrated how archetypes connect the unconscious with the conscious and the past with the present. Most novelists believe stories require an archetype before they can become a classic.