The release of the John Lewis Christmas advert is a monumental event in the British calendar. In the years gone by, the retailer has managed to make its customers sob and laugh over their festive ads ...

The John Lewis Christmas ad is out, and it's as divisive as ever. Though I've seen a lot of praise, I've also read complaints. These read that the John Lewis ad is "boring" and not creative enough to ...

The John Lewis Christmas advert has become as much a part of the festive season as tinsel and crackers. These adverts function as short films that don’t just sell products, they sell feelings. They ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s ...