United Breweries secures trademark protection for its iconic 'Oo La La La Le O' Kingfisher jingle, reinforcing sound as a legally protected brand asset in India ...
United Breweries bagged the registration for the iconic Kingfisher jingle ‘Oo la la la la le o’ after the Trade Marks ...
Trademark law in India recognises recall value of brands through sound. But like all trademarks, sound marks must also satisfy the test of distinctiveness.
This registration of the Kingfisher jingle marks UBL as the first company in India's alcoholic beverages category and one of the few overall to obtain a registered sonic trademark ...
United Breweries Limited has secured sound mark registration for Kingfisher’s iconic “Oo la la la le o” jingle.
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