With the new year comes a new glut of internet memes, and one has emerged from an unlikely place: the commercial breaks during this season’s NFL games. A recent set of ads for Burger King contain a ...

Burger King has teamed with star DJ and music producer Steve Aoki to remix a Whopper jingle that has taken the internet by storm, per details shared with Marketing Dive. The QSR chain and musician, in ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 hour 52 min ago By Parker Herren - 4 hours 58 min ago By Tim Nudd - 5 hours 34 min ago 7 hours 17 min ago By Ad Age Staff - 7 ...

NEW YORK, April 18 (Reuters) - Burger King is banking on its viral "Whopper Whopper" jingle to lift sales as part of the flagging fast-food chain's turnaround plan, as broader economic uncertainty ...

Burger King is launching a new brand positioning and campaign that recenters the brand around its classic “Have it Your Way” messaging while celebrating guests’ individuality and everyday wins, per ...