In Japan, a dual pricing model could see tourists charged more than locals in an effort to increase revenue and combat overtourism. Junguria Okinawa, a theme park scheduled to open in northern Okinawa ...

As visitor numbers to Japan soar, so do the headaches. But despite a target of 60 million tourists a year by 2030, authorities aren’t afraid of adding a few hoops. The government’s betting visitors ...

MATSUMOTO, Japan >> As the number of domestic skiers and snowboarders declines significantly, many ski resorts in Japan are having difficulty staying open. A resort’s ability to attract foreign ...

As the number of international travelers to Japan continues to climb, parts of the country are implementing new pricing strategies at major tourist destinations in an effort to tackle the challenges ...

Japan's Leisure White Paper 2025 reveals that the entire leisure market scale in 2024 increased by 5.6% year on year to 75.2 ...