The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities IRVINE, Calif., Jan. 29, 2025 /PRNewswire/ — USIM, a leader in delivering forward-focused media ...

Seedtag, the global Neuro-Contextual advertising company, today announced a partnership with IRIS.TV that strengthens its ...

The content data platform IRIS.TV has announced a deal with GroupM, WPP’s media investment group, that will see GroupM use the IRIS_ID as the primary method for accessing video-level data enriched by ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV ...

IRIS.TV, which was acquired by Viant a year ago, is a leader in tagging shows by mood and theme—the company provides the examples of “joyful” or “travel”—in order to maximize opportunities for CTV ...

NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital today announced ...

NEW YORK—Audience data and omniscreen measurement provider Samba TV today said it would collaborate with content data platform IRIS.TV to bring artificial intelligence (AI) to contextual advertising ...

IPG Mediabrands and Acxiom introduced Acxiom Contextual CTV, powered by IRIS_ID, to bring privacy-first contextual targeting to streaming ads. Campaigns using IRIS_ID delivered up to 5x stronger ...

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading ...

Seedtag, the Neuro-Contextual advertising company, has announced a partnership with IRIS.TV that strengthens its ...

International producer, distributor and channel operator, Blue Ant Media, is partnering with content data platform, IRIS.TV, to enable video-level contextual advertising across the company’s portfolio ...

Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered “brand safe.” With the advent of CTV, buyers put context ...