Bright Rain Collaborative, an Orlando-based advertising and marketing firm, is accelerating its national expansion as the agency of record for globally recognized and culturally influential brands.

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast food ...

One of the key factors of included marketing is the capability to customise solutions based on purchaser emotions and emblem capability Integrated advertising campaigns provide manufacturers with an ...

Latitude barely made it out of the pandemic. The Minneapolis-based creative agency, known for giving half its profits to local and global causes, had done probably 90% of its business in real life.

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Recruitment website, Monster is launching its first fully integrated B2B marketing campaign, spearheaded by recently appointed marketing director, Sinead Bunting. Set to go live on 28 October, the ...

Central Michigan University’s marketing campaigns are three-for-three so far this awards season. CMU’s 2024 “We Do” marketing campaign captured gold at the 2024 MarCom Awards and platinum at the 2024 ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

New research highlights how scalable data architecture, real-time analytics, and AI-driven pipelines are redefining ...

The Clarksville-Montgomery County Economic Development Council has announced the appointment of Dawn S. Smith as its spokeswoman.