Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video ...

In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream Video advertising plays a pivotal role in brand storytelling and audience ...

WhizzCo, the Israel-based company that lets publishers and advertisers work with multiple vendors simultaneously, today will launch an instream video offering that supports content recommendations ...

NEW YORK, NY, UNITED STATES, April 6, 2023/EINPresswire.com/ -- PadSquad, the high-impact advertising experiences leader, today announced it has acquired patent ...

DSPs are hindering universal adoption of the IAB Tech Lab’s new standard for classifying video ad inventory, which was released in 2023. While the majority of supply-side platforms have adopted the ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

Several times last year, I wrote about the need for the digital advertising industry to understand -- and clearly identify and delineate -- “instream” versus “outstream” video advertising. (See one ...